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...Hamilton and Scott de Marchi have a lot in common. They are both professors at Duke University, they are roughly the same age, and they have the same number of children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

...Have you thought about why do we do it? Why is there this huge splurge at the end of the year? Well, it's a bit of a puzzle. We don't do it with cash. Giving cash is very socially awkward. The exceptions are for parents to children, grandparents to grandchildren, aunts and uncles to nieces and nephews. It's O.K. for cash to flow from those of higher social status to those of lower social status, but [otherwise] it's just considered a tacky thing to do. Which makes the growth of gift certificates remarkable, because they...

Author: /time Magazine | Title: Why We Shouldn't Give Christmas Gifts | 11/12/2009 | See Source »

Pollack, who said he and his colleagues have screened over 10,000 school-children, characterized most of what people hear about the creatures, which live in the human head, as bunk...

Author: By Eric P. Newcomer, CRIMSON STAFF WRITER | Title: Got Lice? Who cares! | 11/12/2009 | See Source »

...Children playing in the sandbox aren't the only ones likely to be misdiagnosed with an infestation—it happens "not infrequently" to teenagers and college students...

Author: By Eric P. Newcomer, CRIMSON STAFF WRITER | Title: Got Lice? Who cares! | 11/12/2009 | See Source »

...sure I’m not the only person interested in this at Harvard,” he said. Higgins spent two months abroad teaching English in Uganda for New Hope Ministries, an NGO founded and run entirely by Ugandans that cares for orphans and vulnerable children. Noticing a severe lack of funding resources, Higgins returned to the States in hopes of setting up a financial network to support the foundation...

Author: By Anna M. Yeung, CONTRIBUTING WRITER | Title: The Business of Giving Back | 11/12/2009 | See Source »

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