Word: chili
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Dates: during 1970-1979
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Wendy's serves only four "concepts" (chili, hamburgers, french fries and frostys), and is about to add a fifth (salad), coast-to-coast-to-Japan, where Wenco Inc. recently picked up the franchise rights...
...small menu makes for a tidy kitchen. One locker holds ground beef, another buns. And one chef, smiling, toothless Lester, is in charge of chili. "They only allow us to make it one way," Lester said as he stirred his simmering pots...
While awaiting the coming of spring, the golfer has to ward off his malaise with appropriate diversions. One of the most popular means to avoid the doldrums during the long winter months is to play "ice golf." Every year over two hundred golfers take part in the Chili Open Golf Classic that is played in Akron, Ohio in the dead of winter...
...Chili Open is held on Nesmith Lake when it is frozen over a foot solid. The participants are given colored golf balls, holes are gouged out of the ice, and evergreen trees are placed along the slick fairways...
...earnings surged 56%, to $23.2 million, on sales of $783 million. Even so, analysts say, average sales advances in Wendy's shops have slowed in recent months, and they expect that deceleration to continue. Still, Wendy's intends to stick with its limited line of hamburgers and chili, though some industry experts believe that this will make the company especially vulnerable to the rise in beef prices. Whatever strategy the chains choose, they are already on the edge of the frying pan. The big problem for the years immediately ahead will be to stay out of the fire...