Word: chili
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...hugs that warm the corners of the soul. Behind the ZZ Top exterior lurks the soul of a Playmate. Rubin is also the most widely accomplished record producer of the past 20 years, getting career-best work out of everyone from the Dixie Chicks to the Red Hot Chili Peppers to Justin Timberlake--all of whom are vying for Album of the Year at the Grammys on Feb. 11. He's able to do this largely because his teddy-bear sensitivity defies every stereotype of his profession. Unlike Phil Spector, who allegedly motivated the Ramones by having them play...
...what they do." Months and occasionally years can pass, which is why Rubin often has as many as four projects going at once. He almost never comments on individual lyrics, although he will protest if he thinks something is emotionally untrue. ("He's great at productive antagonism," says Chili Peppers' singer Anthony Kiedis.) Instead, he uses beach walks and quiet meals to get people to open up. "Writing is dull and unglamorous stuff," says Rubin. "For most people, it's really pretty miserable. But if you write 30 songs, there's a better chance that the 10 on your album...
...secret to success in cities like Chengdu is going local. French hypermarketer Carrefour, which opened its fifth outlet in Chengdu in January, overhauled its prepared-food department to cook up the chili-laden specialties favored by natives, including marinated rabbit heads and roasted duck jaws. Samsung reopened its operation here in 2004, but it is going native. Shoppers in China's west, says Ko You Chan, Samsung's managing director for the western districts, usually expect a small gift when they make a major purchase. So Samsung liberally doles out free DVDs and other goodies. Result: sales of Samsung consumer...
...want awesome Super Bowl food. Sure, it makes for interesting halftime conversation of the "There's something really interesting about your chili ... oh, it's venison chili" variety. But a football game is no time to feel civilized and smart; it's a time to feel amazed and American. And that means crunching down the whole game on the newest innovations in snacks that only U.S. foodmakers can dream up: "We made tortilla chips into scoop shapes? Good luck competing with that, China!" You want people to leave your party remembering, for the rest of their lives, where they were...
...biggest trends in the snack industry, unfortunately, is making things organic. This is stupid. Going highbrow with lowbrow is as unsatisfying as going lowbrow with highbrow (venison chili). Sure, the Planters Organic nut selections or the upcoming Newman's Own organic salsas are maybe, possibly, kind of healthier, but they taste the same. The Planters NUT-rition Energy Mix, however, brilliantly coats nutrition in energy--where nutrition is nuts and sesame sticks and energy is delicious sugar. Turns out even soy nuts are good if you coat them in chocolate...