Word: chili
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...early on a sunny morning in Southern Mexico that my family gathered in an outdoor kitchen, ready to convert a mountain of ingredients into a four-course feast. Sun-dried chili peppers, fresh nuts, chunk chocolate and a score of other ingredients were waiting to be blended into a spicy mole sauce. Crisp jicamas (roots of a local bean plant) had been set aside for salad. The buds of Castilian roses would be transformed into ice cream. It was an ambitious menu?especially since none of us had any idea how to make those dishes. But that was the point...
...menu engineer" based in Palm Springs, Calif., Rapp works with restaurants across the country and around the world to transform innocent lists of meals into profitable, user-friendly sales tools. Although his clientele includes such prominent chains as Chili's, his daylong "menu boot camps" have helped bring sophisticated marketing know-how to mom-and-pop diners and corner pubs. The objective for eateries big and small: a menu that grabs the customer's eye and steers it to high-profit dishes and moneymaking add-ons (like the side salad that is only $3.99 extra when you order the entr?...
...early on a sunny morning in southern Mexico that my family gathered in an outdoor kitchen, ready to convert a mountain of ingredients into a four-course feast. Sun-dried chili peppers, fresh nuts, chunk chocolate and a score of other ingredients were waiting to be blended into a spicy mole sauce. Crisp jicamas (roots of a local bean plant) had been set aside for salad. The buds of Castilian roses would be transformed into ice cream. It was an ambitious menu - especially since none of us had any idea how to make those dishes. But that was the point...
...even though my friends who are doing it now hate it. (How did you like it? Oh, sorry bro.) Second, when imagining the future, we fill in the blanks with how we feel now and how the world is now. So I assume that the Ferrari or chili dog that would make me so satisfied now will always have that effect. Finally, when I imagine the future, my mind’s eye leaves out much of what the future will contain. I imagine how sad you’ll be if the Steelers don?...
When the group gathered in early 2004 to talk about a new album, none of the three sounded nearly that confident. "You could tell this thing had strengthened them personally but shaken them artistically," says producer Rick Rubin, famous for his work with the Red Hot Chili Peppers and Beastie Boys and on Johnny Cash's haunting American series. "What turned me on, though, was that even though people were divided over what they said, people cared what they said, and that's a very strong position for an artist to be in. For the first time the girls, these...