Word: china
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Although it was too American for audiences in China (where it performed abysmally), Disney's Mulan was a smash hit in the rest of the world, where it reeled in $300 million. That didn't sit well with some Chinese, including Guo Shu, executive president of Starlight International Media Group, an entertainment company based in Beijing. "We commit ourselves to be a media with a sense of national responsibility," she told the state-run People's Daily. "Now that foreigners can produce a popular movie out of the story Hua Mulan, why can't we Chinese present...
...announced the production of a Chinese Mulan, and now that version has opened to reclaim the global Mulan-mania. On Nov. 27, the $12 million, mainland-funded live-action war epic premiered in mainland China, Singapore and Malaysia. It will hit screens in Hong Kong this week, and negotiations are on the table for release dates in the U.S. and Europe. (See pictures of Shanghai...
...young girl breaking out of the confines of tradition to pursue her own destiny, the new Mulan focuses on patriotism, filial piety, romance and the difficulties of war. The formula is part of an evolving mainland genre that has seen filmmakers incorporating more nuanced, entertaining storytelling into patriotic plots. "China is anxious to be part of the global community. There's a lot of concern over soft power right now," says Poshek Fu, professor of cinema studies at the University of Illinois at Urbana-Champaign. "Movies are a strong projection of that desire...
...carried political messages during turbulent periods in the country's history. In 1956, after the Communist Party had banned American films and nationalized the country's film studios, a state-sponsored Hua Mulan was released, touting the party's egalitarian gender policy. After many Chinese filmmakers fled communist-controlled China, the Shaw Brothers studio in Hong Kong gave overseas Chinese audiences a vision of a unified China in its 1963 film The Lady General Hua Mulan...
...take back its own. The Russian entertainer Vitas plays the role of a singer from a distant land held hostage by the nomadic and militant Rouran tribe, which is set on invading Chinese territory. The casting choice, Ma explained, was a simple marketing decision. Starlight International represents Vitas in China. And, who knows, the Russian actor could be key to the new Mulan's conquest of foreign audiences. Take that, Disney...