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Word: chioccioli (lookup in dictionary) (lookup stats)
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...simple American taste buds. To purists, a wine's flavors should be determined by terroir--the taste of the land where the grapes grow, the minerals in the soil, the amount of sun, wind and rain to which the grapes are exposed. "Authenticity is important," says Italian enologist Stefano Chioccioli. "We already have China invading us with products with no history. Wine is the fruit of man, but it is connected to the terroir. It is important to maintain that sense of differentiation." It's not that the best French Burgundies and California Cabernets are losing their terroir. Instead...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

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