Word: chip
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Dates: during 1980-1989
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After two years of sputtering sales, U.S. manufacturers of semiconductor chips, which form the core of computers and all other electronic products, are coming on strong once again. Chip orders reached $830 million in July, up 70% from a year ago. The phenomenal demand for personal computers has powered much of the semiconductor surge, but big orders are also coming from the manufacturers that use chips in telecommunications products, photocopiers, autos and military equipment like missile-control panels. Says Gary Arnold, National Semiconductor's chief financial officer: "We're seeing the strongest and broadest uptick in the history...
...scramble for many other kinds of chips is reminiscent of the shortages that developed in the late 1970s. During the 1973-75 recession, U.S. chipmakers cut back their spending on new plants and equipment, and when the economy recovered, they did not have enough capacity to satisfy a sharp rise in demand. As a result, Japanese companies were able to take away customers and become a major force in :he chip market. Between 1975 and 1982, Tapan's share of world semiconductor sales jumped from 21% to 34%, according to Dataquest, a California research firm...
...fiercest U.S.-Japanese contests will be in the production of memory chips, which accounted for 22% of last year's $14.6 billion in semiconductor sales worldwide. Japanese companies startled the U.S. industry by capturing 70% of the market for the bestseling 64K RAM (for random-access memory), a chip that can store 65,536 bits of information. Now the battlefront is moving to the next generation of chips: a 256K RAM, which has four times the memory capacity of the 64K and is expected to generate annual sales of up to $3.5 billion by 1987. At least six Japanese...
...Blue Chip...
...looks like someone too proper to chip a teacup, never mind revolutionize an old and hallowed art form. She wears a blue-and-white kimono of her own design. Its patterns, she explains, are from Edo, meaning the period of the Tokugawa shoguns, before her city was renamed Tokyo in 1868. Her black hair is pulled back from her face, which is virtually free of lines and wrinkles. Except for the gold-rimmed spectacles perched low on her nose (this visionary is apparently nearsighted), Shinoda could have stepped directly from a 19th century Meiji print...