Word: chip
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...legendary blunder. And cross-language advertising is a bigger challenge than ever, as the first American company that tries to use the word pet in a French ad will find out. Intel is known for its cutting-edge technology, but the original translation of its Pentium IV chip was too edgy for Koreans; it means "chip of death." Kentucky Fried Chicken found good news and bad news when it went global with its "finger-lickin' good" slogan. In Chinese, it came out as "eat your fingers off" and was not appetizing. But in Iran, as luck would have...
MORRIS CHANG Chip Manufacturer...
...possible hit list also includes the Florida Marlins, Tampa Bay Devil Rays and Oakland A's, the other bleeding candidate for "contraction" is the Minnesota Twins. Unlike the Expos, the Twins have loyal fans and a competitive if inexperienced team. But the state's flinty taxpayers have refused to chip in for a new stadium to replace the charmless Metrodome, meaning that the Twins can't enhance revenues from skyboxes and naming rights and such. The Twins also have an owner, billionaire banker Carl Pohlad, who has been unwilling to invest in big salaries. "It makes no sense for Major...
ANCHOR O'REILLY'S CHIPS, $16.95 A MONTH Sign up at Anchor O'Reilly's Chip of the Month Club www.chipofthemonth.com to have six bags of chips with exotic flavors and uncommon brands from across the country delivered to your man's doorstep every month. It gives the term couch potato a whole new meaning...
CHEAP $1,050 HP PAVILION 7935 There are lower-priced machines but not many with this kind of high performance. Hewlett-Packard's best value includes a superfast 1.3-GHz AMD Athlon chip, Polk Audio speakers and a built-in CD burner. Better still, through Jan. 5, a $150 rebate on the PC-and-monitor combo pushes the system price down to a very merry $900. www.hpshopping.com...