Word: chip
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...ship with 286 condos and 183 hotel rooms. After scaling back, he was able to attract investors, including the Continental Casualty Co., a subsidiary of Chicago-based insurance giant CNA Financial Corp. But to persuade penta-millionaires to buy, ResidenSea assembled a cadre of credible associates, including its blue-chip investor Silversea Cruises, which will manage maritime and hotel operations. ResidenSea also marketed through sophisticated make-believe. Inside a factory near Vienna, the company built condo mock-ups so inviting that some residents bought art and rare books right from the displays. A promotional book brims with fantasy letters: "Venice...
...have a plan that will bring our debt down into the range of $27 billion to $36 billion by 2003," says Bon. A nice plan indeed, but mind the yawning $9 billion gap. (A company worth $9 billion on the London Stock Exchange might qualify for the blue-chip FTSE 100 index.) The reason the numbers are so vague is that the debt reduction plan depends on selling some of the firms' "non-core" assets, such as stakes in STMicroelectronics and Sprint FON Group. "We can sell more or fewer things or sell at higher or lower prices," says...
...youthful appeal of off-kilter, ambush ads has spread to blue-chip, adult brands like Mercedes-Benz, British Airways and Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest...
Bush did open one tiny window. Once again he mentioned getting the plane back, but by now this was a bargaining chip. The Chinese were not likely to relinquish such a prize, yet by demanding it Bush might allow them to save some face by releasing the crew but keeping the plane. By the time Rumsfeld issued his first statement the next day, there was no mention of the plane. "The plane doesn't matter anymore," said a Bush adviser. "It's destroyed anyway...
...just kids. After all, our bellies don't add up calories to calculate when we should feel full; it seems to be more a question of the volume and composition of the food we eat. Consider which you would be more likely to do: reach for another chocolate-chip cookie after you've already finished three in a row or bite into another apple after you've polished off three apples? If you're like me, the cookies win hands down. Yet the average chocolate-chip cookie contains 5 calories per gram, compared with the apple's 0.6. Bottom line...