Word: chip
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About a month ago, Ben & Jerry’s broke devastating news to ice cream lovers everywhere. The franchise’s chocolate chip ice cream, favorite of grandmothers and college students alike, has kicked the bucket...
...Otellini, who will become CEO in May, that reality has the makings of a crisis. And in fact the Pentium 4 issue was only one of a whole host of mishaps and missteps that Intel found itself confronted with in 2004. The LCOS (liquid crystal on silicon) chip for high-definition TVs, a pet project of Otellini's that (as president and COO) he had announced with much fanfare in January 2004, was abandoned in November when the cost of production became prohibitive. Waggish engineers made a disco ball out of defunct LCOS chips for Intel's holiday party...
...least, that emphasis has worked wonders. Otellini, the first nonengineer to helm Intel, has been stressing consumer-friendly products over speedier chips in his speeches for the past four years (he calls the strategy by the awkward name "platformization"). He put the plan to work in 2003 with another of his pet projects--the Centrino--a set of chips specifically designed for wi-fi-enabled laptops. For wi-fi capability, all you really need is the Pentium M, the chip at the heart of Centrino, but Otellini wanted to sell a bundle of chips along with it that would help...
...Otellini's "platformization" still has to prove itself in areas other than Centrino. Later this year Intel will announce an as-yet-unbranded platform for desktop computers (dubbed Desktrino by company insiders) that takes advantage of Intel's dual-core technology. Dual-core puts two brains on the same chip, which makes it easier to run multiple applications at the same time. But Desktrino may be outmoded before it is born. IBM, Sony and Toshiba took a surprise lead recently when they announced production of their Cell processor, which has eight brains to Desktrino...
Doomsday predictions, of course, have surrounded Intel for years: that the PC market is maturing, that the competition is cutting into Intel's lead. Yet the company has managed to keep growing. Despite AMD's recent resurgence, Intel's position in the PC-chip business remains unchallenged, with a market share of nearly 90%. It is also a step ahead thanks to Barrett's farsighted investments in manufacturing. While AMD has one major semiconductor plant, Intel has four placed strategically around the world, churning out chips 24 hours a day. And unlike PC manufacturers and retailers, who have to deal...