Word: chipping
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Dates: during 2000-2009
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Take the simple act of eating a potato chip. In a series of experiments, Gilbert invited Harvard undergraduates to a lab stocked with potato chips, along with either sardines or chocolate. To compare expected versus actual enjoyment of the experience, one group of students was asked to predict how much they would enjoy the chips compared to the relatively better food (chocolate) or the worse food (sardines); this forecasting group was asked to imagine eating the chips before, after or instead of the alternatives. Students in another "experience" group were instructed to eat the chips and the other foods. Turns...
Whether the students ate chips before or after sardines or chocolate, it made no difference. Rather, eating a potato chip was an experience unto itself. "It's the taste of that crackily, greasy, salty, crunchy, fried potato flavor - it's the consuming experience you're having and your attention collapses on this moment," says Gilbert...
...workers whether he thought the company they worked for would pay his medical bills. One of them replied, "Probably not,'' and said if need be they'd take up a collection for him among fellow workers and hope that his family from neighboring Anhui province might also chip...
...into half measures, either. Taylor, a founder of England's Football Supporters' Association in the mid-80s, is calling on 100,000 Liverpool fans anywhere to each chip in $10,000 toward the cost of buying back the club and footing the bill for a new stadium. In return, individual fans - limited to a single share in the business - would each vote to elect executives to run the club. It's a model of ownership popular on the continent: Spanish soccer giants Barcelona are among several top-flight teams in the country to be owned by its fans...
...NFL.These New York Giants are united and hungry, and they feed off of the lack of confidence that the rest of the nation feels towards them. They have already won three playoff games that they were not supposed to win, and they go into yet another one with a chip on their shoulder and nothing to lose.It is true that, for the Giants to achieve the upset of all upsets, a lot of “maybes” have to swing in their direction.Maybe the thunder and lightning running back combo of Brandon Jacobs and Ahmad Bradshaw will wear...