Word: chips
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Dates: during 2000-2009
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...have a plan that will bring our debt down into the range of $27 billion to $36 billion by 2003," says Bon. A nice plan indeed, but mind the yawning $9 billion gap. (A company worth $9 billion on the London Stock Exchange might qualify for the blue-chip FTSE 100 index.) The reason the numbers are so vague is that the debt reduction plan depends on selling some of the firms' "non-core" assets, such as stakes in STMicroelectronics and Sprint FON Group. "We can sell more or fewer things or sell at higher or lower prices," says...
...youthful appeal of off-kilter, ambush ads has spread to blue-chip, adult brands like Mercedes-Benz, British Airways and Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest...
Current top-down methods of chip production use electron beam lithography, an expensive process that involves etching silicon into smaller and smaller pieces. Such methods will eventually hit a limit at which further miniaturization would entail extreme expense...
...Bush did open one tiny window. Once again he mentioned getting the plane back, but by now this was a bargaining chip. The Chinese were not likely to relinquish such a prize, yet by demanding it Bush might allow them to save some face by releasing the crew but keeping the plane. By the time Rumsfeld issued his first statement the next day, there was no mention of the plane. "The plane doesn't matter anymore," said a Bush adviser. "It's destroyed anyway...
...under the threat of violence," says Roth. In other words: Access is everything. And pro-choice activists are poised for a fight. Because although Roe v. Wade ostensibly guarantees the right to a legal abortion, the letter of the law hardly matters if states are permitted to chip away at the practical structures that support a woman's right to choose...