Word: chips
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...these basement Edisons, part-time tinkerers and others who own computers for personal or professional reasons who will most probably realize the vast potential of the silicon chip for the consumer. They are an avid, eager-beaver breed, anxious to share technological insights and applications with other chip fanatics. Computerniks have already formed some 400 informal clubs, and these are growing rapidly. Electronic stores are proliferating like fast-(brain)food outlets. They, too, operate as semi-clubs, where employees are as interested in yakking as in selling. Even Montgomery Ward now offers, for $399, a home computer...
...miracle-chip brain of the check-out computer is amazingly versatile. If, for example, a customer buys two cans of tomato soup priced at two for 49?, the computer will charge 25? for the first can that crosses the eye. Then, no matter how many different items have been handled in between, when the second can passes across the eye, the computer-remembering the first-will charge only...
...arrival of the miracle chip has given a further boost to an already vital industry. Far from rendering the big computer obsolete, the miracle chip has opened the way for the design of custom-made supercomputers more powerful than any thing dreamed possible a few years ago. At the same time, the chips are radically lowering the cost of the minicomputers. These small computers, in turn, are being used for more and more of the routine functions that until recently had to be handled by main frames - at considerable cost to the user...
Though still in its infancy, the miracle chip has already given rise to one of the most astonishingly competitive and fastest growing industries the nation has ever seen...
Among the 50 or so companies producing the versatile little devices are some of the nation's largest electronics and computer firms- IBM, Motorola and Texas Instruments, where Computer Scientist Jack Kilby pioneered in developing the integrated circuit, the predecessor of the chip. Also included are a host of brash upstarts that did not even exist ten years ago (see box). Last year's chip sales of $235 million, while still modest compared with the revenues of the entire computer industry, are expected to grow by a startling 50% annually and exceed $800 million by as early...