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...world's largest agency, have held steadfastly to their time-tested policies. They successfully offered creditable advertising ("Pan Am makes the going great," "There's a Ford in your future"), a rich array of services, and a sturdy sense of security to an impressive roster of blue-chip clients. Today, however, the agency's once imperious élan has been badly shaken...

Author: /time Magazine | Title: ADVERTISING: The Troubled Brahmin | 11/6/1972 | See Source »

...calculators are yet another consumer hand-me-down from the aerospace programs of the 1960s. The machine's brain is a tiny silicone chip coated with layers of metal oxide, and was originally developed for use in the guidance systems of missiles and spacecraft. The chip crams the calculating power of several thousand transistors into an amazingly tiny package, with the readout of problems appearing on a digital lighting panel. Prices range from $60 to $425, depending on the number of digits a model can handle and its extra features. By far the most important of these...

Author: /time Magazine | Title: NEW PRODUCTS: Calculated Warfare | 10/30/1972 | See Source »

Twenty minutes after the first goal, Harvard scored its second tally on a textbook-perfect play. RahmaniMossavar made a chip into the penalty area. Papagianis took it on his chest, the defenseman thought he was going to settle it there and came over to cover...

Author: By M. DEACON Dake, | Title: Booters Explode to Destroy Cornell | 10/24/1972 | See Source »

...socialist old guard who could always be depended on to whip up a manifesto or organize a protest. At middle age, Orkney has survived ideological squalls with his honor intact. He and his wife enjoy a warm, understanding relationship. His daughters are grown and liberated; his son is a chip off the old radical bloc. But when Orkney is called north to the bedside of his dying father, he begins to have cold-sweat dreams of his own mortality...

Author: /time Magazine | Title: Books: Fall Collection | 10/23/1972 | See Source »

Just as labor unions chip in money to help one another when they are on strike, most of the major and local U.S. airlines have a mutual aid pact to assist any contributor who is grounded by labor trouble. No company has benefited more from the pact than Northwest Orient Airlines, which has been shut down by strikes about one day in every ten since 1960. Last week Northwest settled still another strike, and though it did not do nearly as well as normally during the shutdown, it received so much in strike benefits that it actually showed a profit...

Author: /time Magazine | Title: Business: Profits in Strikes | 10/16/1972 | See Source »

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