Word: chips
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Rick Tsai CHIP CZAR Don't tell Tsai, 54, the new CEO of Taiwan Semiconductor Manufacturing Co. (TSMC), that replacing a legend is daunting. Chip mogul Morris Chang, who founded TSMC in 1987 and built it into the world's largest manufacturer of custom-made chips, named Tsai, a 15-year TSMC veteran, his successor. (Chang remains chairman.) Tsai is already forecasting a gaudy 43% quarterly gross-profit margin for the $8 billion company. Tsai knows TSMC inside out, having held nearly every senior position, and has lived up to his strong nickname: Buffalo. --By Joyce Huang/Taipei...
...community. "You know what I liked more than anything? Wal-Mart has a 10-foot rule, where if a customer comes within 10 feet of an employee, you have to ask them if they need any help," said Garner. "A lot of our young people walk around with a chip on their shoulder, and I thought I'd love to bring [this new] attitude to them, to our community...
With your cell phone, you first Google your suitcase--it has a small implanted chip that responds to radio waves with a GPS locator--and it turns out that your luggage has been deposited 200 yds. away in the next terminal. As you walk over, you search for a hotel room; the screen of your cell shows you pictures of several hotels in your price bracket, with views from individual room windows. Your search engine gives you a list of pharmacies that are still open at this hour, and tells you that your favorite blues band will be playing...
...battle is on for the next generation of search, which will be smarter and more tailored to the individual, embrace video and music--and be accessible from any device with a chip. By 2010, search-engine advertising will be a $22 billion industry worldwide, up from an estimated $8 billion today, according to Safa Rashtchy, a senior analyst with Piper Jaffray in San Francisco. It's the reason search has become the most hotly contested field in the world of technology...
...pretty much defines who you are these days. Search is "forcing us to reconsider what it means to be a public person," says John Battelle, co-founder of Wired and author of The Search, due out in September. "Search is everything and will be everywhere." Coming soon to a chip near you. --With reporting by Amanda Bower, Laura Locke/San Francisco