Word: chipwiches
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Dates: during 1980-1989
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...fourth day, I had a cheese-steak, a knish, a bag of peanuts, a glass of fresh orange juice, and a chipwich...
...Chipwich cart. Chipwiches were the marketing phenomenon of Summer 1981. All around the city, hundreds of identical little brown carts sprang up and sold a single remarkable item; a scoop of ice cream between two chocolate-chip cookies, I only began to pass up the chipwich vendor when I realized that at a dollar a shot, I could buy two david's cookies and a small scoop of Haagen Dazs...
Initially geared to produce 20,000 sandwiches daily, the Lodi, N.J., Chipwich factory has scheduled an increase in output to 200,000 on Oct. 1, and the company is preparing supermarket and cart distribution in Sunbelt states. "It's been one of those American dreams," says Chipwich's creator Richard LaMotta...
...LaMotta's dream is now melting a bit. This summer Good Humor began to sell a Chipwich lookalike, the Chocolate Chip Cookie Ice Cream Sandwich. Chipwich has filed a $13 million lawsuit against Good Humor in New York Federal District Court, charging unfair competition and trademark infringement. LaMotta claims Good Humor also took unfair advantage of confidential information gleaned last winter when Chipwich explored with Good Humor the possibility that the company would distribute Chipwich in the Northeast...
Good Humor concedes that its sandwich was developed to compete with Chipwich but denies LaMotta's other charges. Says Good Humor Attorney John Young: "It's our product, and we consider it a superior product. Their main complaint would seem to be that they don't want competition...