Word: chiquitas
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According to Andrea O'Malley, representative of the United Farm Workers in Boston, "All lettuce which does not bear the union label, a black eagle on the package or a Chiquita trademark, must be boycotted...
...higher per-acre yield. Even the Valery's biggest flaw has become a virtue: thin-skinned and fragile, it must be shipped in boxes instead of in on-the-stem bunches, and the necessary hand packing, while costlier, has made it easy to slap the company's Chiquita brand name on each banana...
...result, the housewife can now recognize a United Fruit banana when she sees one. Taking advantage of that, the company has stepped up its advertising not only in the U.S. but also in expanding European markets. Chiquita herself has been appearing in European TV ads since January, though her old song ("I'm Chiquita Banana and I've come to say . . .") has not yet been aired there. Tightening up its European operations in general, the company hopes to increase its 35% share of Western Europe's banana market...
...Town, written in 1944 by Betty Comden; Adolph Green, and Leonard Bernstein as a fancy-free and slightly before-its-time first-effort, has settled down into comfortable period-piecedom. Quincy House has revived this product from the age of Chiquita Banana and has missed little of the charm of a show about three rube sailors who fall in love with three city girls while on 24-hour leave in New York...
...Everywhere, Suzy sees a life that is frantic with movement. And even as a crowd of proper names comes home for the fall, there are others who must be watched as they pack their bags and take off. Mr. and Mrs. Robert Everett, for example, "more informally, Bob and Chiquita. They'll be in New York shortly for two or three weeks, then hurry back to Madrid for the shooting. Well, bang-bang. Or, as Truman Capote would say, bing-bing...