Word: chitchatted
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Hedda's first radio show (1936) was 26 weeks of chitchat for Max-O-Oil Shampoo, at $150 a week. Hedda was terrible. But the next year she did a little better. Then, in 1938, Howard Denby of the Esquire syndicate came along-primed, the story goes, by the Metromen who wanted to set up a rival to Lolly Parsons. Hedda's first columns were terrible too. Hedda was too nice to people. "Look," Dema told her, "as long as everybody says you're fine, I like you, you're going to starve to death. Wake...
...made good chitchat for a nonelection year. But in 1948 Congressmen are likely to prefer to talk through the Congressional Record, where they can revise and polish their remarks. Anyway, as Delaware's Senator John Williams says, "Why make the country suffer...
Died. Adrienne Ames, 39, onetime cinemactress, chitchat radio commentator (on Manhattan's WHN); of cancer; in Manhattan...
...about the size, shape and glossiness of Vogue but has only eight pages, costs a dime, and expects to break even if it sells only 10,000 copies. It is edited by Edward Maher, until recently the editor of Liberty. Maher hopes to cram the Journal with backdoor stuff, chitchat and personality stories. Says he: "When the other papers are covering 'big' developments, we'll be working behind the scenes at the other end of town. What is little to other dailies will be big to us." Editor Maher expects that lobbyists, federal employees and Congressmen will...
...Hearst's King Features Syndicate bought a Cassini society column, but it was not Igor's. The author: pretty, pouty Austine ("Bootsie") Cassini, Igor's 26-year-old wife. The title: Washington Whirl, to run thrice weekly in 100-odd papers, as a hodgepodge of capital chitchat, politics and favorite embassy recipes...