Word: chivas
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...Chiva-Som, Hua Hin, Thailand...
...more apparent than ever. And spa directors are eager to help. "Most spas initially offered pampering treatments, but with growing competition and a need to differentiate, spas are expanding services to focus on health and fitness," says Naphalai Areesorn, president of the Thai Spa Association. Christine Galle of the Chiva-Som resort agrees. "Holidays for a specific health purpose are becoming more popular," she says, "including detox, weight loss, fitness or handling stress...
Some go to resorts for poolside rest and cocktail-fueled recreation; others go for health treatments and stress-busting massages. Now, Chiva-Som, the renowned destination spa in Hua Hin, Thailand, is offering one-off "pre-conception retreats," starting over the period Aug. 24-28, to couples who want to begin a family...
...this was a nice weekend retreat," says Joy Menzies, a British woman who has lived in Thailand for 10 years. "Quiet, peaceful, the place nobody outside Thailand really knew about." That's no longer true, and Menzies is part of the reason. She's general manager of the Chiva-Som, an opulent spa and health center that serves stars like Hugh Grant and Naomi Campbell. Clients pony up $500 or more per day for facials, aquatic therapy, papaya foot wraps and a full menu of East-meets-West massages...
...Already, Chiva-Som's splash on the international spa scene is sending ripples of change through the sleepy getaway. Hyatt Regency recently became the newest resort to stake a claim upon Hua Hin's regal beach. Up and down the sand, hotels are being re-branded as fashionable spas. But there are no beach parties, no raves. And don't expect any soon, since the King has taken up permanent residence in his town palace Klai Kangwon. The name means "far from worries." That has long been Hua Hin's mantra, more than ever now that royalty is back...