Word: cho
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...were taking the exam, all of a sudden we started hearing the fire alarm go off, and basically we were just like, "What the hell is going on?" said Jonathan D. Cho '07, one of 356 students registered in the class...
...Cho said that even after they returned to their examination rooms in the Science Center, the alarm lights continued to flash...
...most elite citizens of North Korea are allowed by the government to use cell phones. But that hasn't stopped Samsung, the South Korean consumer-electronics giant, from looking north for a celebrity to pitch its latest handsets. The company announced last week that it has hired dancer Cho Myung Ae as a model to help sell its Anycall mobile phones, which the Samsung ads claim can be used anywhere in the world--with the possible exception of North Korea, where citizens need government permission to even talk to foreigners. "It's symbolic," says Lee Jeong Eun, a spokeswoman...
...Cho's commercials are expected to begin airing by early July and will be the first to feature a North Korean who is not a defector. The famed beauty already has an online fan club in South Korea with more than 16,000 members; admirers set up the site after she performed in Seoul at an inter-Korean reconciliation event in 2002. Cheil says Cho will be paid an amount similar to what South Korean entertainers get for TV spots. Industry insiders estimate that could be as much as $200,000--or roughly 14,000 times what the average North...
...should be easy enough for Cho to recognize the secret of Hyundai's success. The South Korean company is following much the same formula that Toyota used decades ago to overcome its "cheap Asian import" stigma and become one of the world's most respected brands. When Hyundai first entered the U.S. market in 1986, its Excel sedan?an econobox with a $4,995 price tag?was an instant hit with frugal buyers. But customers soon discovered they were getting what they paid for: Excels were prone to quality-control problems and frequently needed parts replaced. Sales tanked, and Hyundai...