Word: choiceseat
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Dates: during 2001-2001
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...pressure to be wired - everywhere, always, fast - is hard to ignore. Not long ago I went to see the Celtics play the Jazz at Boston's Fleet Center. I wanted to experience ChoiceSeat, one of the new-generation computers that U.S. sports arenas are installing to give fans an "interactive" experience at the game. It took a while to get comfortable (like about the first quarter), but I finally started making headway with the machine at my seat. You can follow the game (why watch the real thing when you can see it on a tiny screen!), access player stats...
...about replays; in fact, viewers get lazy, realizing they don't need to fully concentrate because the key moments will be shown again. When you're at the game, you don't have that luxury, and you can miss a lot. Unless, that is, you're sitting with a ChoiceSeat. In the second half, the Jazz's John Starks suddenly falls to the floor. It happens so fast, most of the 18,000 people in the arena don't notice. With a few clicks I'm able to see, over and over, from 12 different positions, that Boston's Bryant...
...Jazz defense. Only, I'm busy staring at the box. Suddenly 18,000 fans are on their feet, roaring their approval while I'm trying to find the reset button. I am at the game, with enhanced interactive technology, and I feel like I'm missing the whole thing. ChoiceSeat's motto is: "Get closer." So why do I feel the opposite is happening? When the game ends and the Celtics pull off an upset, a female Jazz fan sitting beside me, wearing a John Stockton T shirt, unleashes a deafening primal scream. Now that's interactive...
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