Word: cholesterol
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Dates: during 1950-1959
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Overnight, Poland's Communist dialectic became dietetic. "Many doctors recommend eating horseflesh," said Radio Warsaw, "since it has great curative powers. It helps relieve pains of older people. The meat, though sweet, tastes not unlike beef." Other broadcasts warned of the dangers of cholesterol in beef. Warsaw's Trybuna Ludu sang the praises of the Tartar, an all-horse-meat restaurant that was opened with much fanfare in Rzeszow. "People are going in droves to the Tartar," claimed Trybuna Ludu. "Its varied menu shows what can be done with horse meat...
...full health. The penalty drops with longevity: at 60, he may be paying only $15 to $20 additional. Last week, physicians for the Equitable Life Assurance Society listed four steps that may promote a cardiac's survival and insurability: cut down excess weight, blood cholesterol, blood pressure, smoking...
Internist Friedman and Partner Ray Rosenman had already shown that hard-driving editors, ad men, sales managers and men in similar competitive careers have more cholesterol in their blood, shorter clotting time and more heart-artery disease than men of more relaxed temperaments, in less exacting jobs (TIME, Nov. 3, 1958). This was true even when the tranquil men ate as much animal fat, smoked as much, and got as little exercise as the climbers. Dr. Friedman suspected that taut emotions worked on the arteries through hormones. But which? And was it a 24-hour process, or did it happen...
...sharp. In a typical day Cole averages a conference almost every half hour, drives more than 150 miles to various Chevy plants, is rarely home before 7 p.m. Like any good mechanic. Cole applies preventive maintenance. He neither drinks nor smokes, carefully watches his calories and cholesterol...
What happens then? The ordinary cocktail-hour psychiatrist will have no difficulty understanding the professionals' explanation. The stress-blind personality creates for himself a "maladaptation syndrome," theorizes the University of Oklahoma's Dr. Stewart Wolf, in which increased blood cholesterol is a "biological adaptive mechanism for providing the body with fuel for extraordinary effort. Because the stress-prone individual is constantly striving and constantly frustrated, his body reacts as though he were constantly carrying a burden." The rise in blood cholesterol and lipides (fatty molecules) may increase the danger of thrombosis, particularly when other factors (heredity, diet...