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Word: cholesterol (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...contend with is the ghost of advertisements long past, which claimed such things as 'nose, throat and accessory organs are not adversely affected.' " But lawyers do not think that the Florida ruling could be used as a basis for cirrhosis victims to sue whisky distillers, or cholesterol-clogged heart patients to sue dairy companies. Reason: No court has ever held that such products are harmful...

Author: /time Magazine | Title: Business Law: Tobacco's Bout with Cancer | 6/14/1963 | See Source »

...actually going downhill as far as per capita consumption of dairy foods is concerned." Scott's argument is backed by some impressive facts and statistics. Since 1947, the annual per capita consumption of dairy products has dropped from 768 Ibs. to 611 Ibs. The fear of cholesterol and the unpopularity of fat have permanently removed many Americans from the dairy bar, and many rebellious teenagers, who often regard milk as a symbol of childhood, have switched to drinking coffee, soft drinks or beer...

Author: /time Magazine | Title: Marketing & Selling: Dairy Dispute | 6/7/1963 | See Source »

Even while arguing with itself, the industry association has begun a $7,500,000 ad campaign to pitch the nutritional value of dairy products, to make milk drinking seem grown up and to convince weight watchers and cholesterol worriers that they have nothing to worry about. (Margarine makers spend some $22 million a year to convince them subtly that they do, and both sides quote the American Medical Association to make their points.) Every U.S. taxpayer has a stake in the dairy industry's success. Despite a drop in the U.'S. cow population from 20.6 million...

Author: /time Magazine | Title: Marketing & Selling: Dairy Dispute | 6/7/1963 | See Source »

...Wichita, Kans., laborer could not climb stairs or walk more than a few steps without feeling an exasperating pain in his legs. He did not know it but the arteries leading to his legs were clogged with a fatty cholesterol-like substance-what physicians call an atheroma. But that was the least of his troubles. The deposits were also forming in the neck arteries that feed the brain. If nothing were done, Herman Key was headed for a stroke...

Author: /time Magazine | Title: Medicine: UNCLOGGING A VITAL BLOOD VESSEL | 5/3/1963 | See Source »

...buying of milk in supermarkets has replaced home delivery, Borden's is moving away from its longtime role as one of the biggest U.S. milkmen. Now it acts principally as supplier, but it still has to worry about the threat to fat-rich dairy products from dieting and cholesterol consciousness. Borden's has met the challenge by producing its own 900-calorie Ready Diet and Lifeline, a lowfat, high-profit fortified milk. For dieters, it also pushes its buttermilk, skim milk and cottage cheese...

Author: /time Magazine | Title: Corporations: Borden's Green Pastures | 3/29/1963 | See Source »

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