Word: cholesterol
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Dates: during 1960-1969
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...started New Products Action Team, Inc., and is searching for a buyer for his Instant Elephant breakfast-food kernels, which pop into animal shapes when milk is added. Foster D. Snell, Inc., which is under contract to several large food firms, is developing meatless ham made of vegetable protein, cholesterol-free eggs, and orange juice without citric acid. The firm also concocts scents for leather products and other goods. "The biggest lure after sight is smell," says Vice President Kurt S. Konigsbacher...
Long War. The chip controversy is the latest battle in the long war that traditional foods have been losing to various substitutes. Fewer calories, less cholesterol, no refrigeration, uniform quality and many other claims have been used to persuade the U.S. consumer to switch to nondairy creamers in her coffee, orange-flavored breakfast drinks, soybean meal in hamburger, and simulated bacon. Sales of fabricated foods are rising, but many people feel that the old-time products taste better...
...subjects have had heart attacks-nearly three out of four were "A" men. "The old Horatio Alger story," says Dr. Friedman, "is becoming the biggest killer in the U.S." The doctors cannot yet explain the link between stress and body chemistry, but they have observed that the cholesterol level of accountants under study rose as the April tax deadline approached and fell afterwards...
...METABOLISM. Estrogens, but not progesterone, have long been known to influence the metabolism of fats-to the point where they have been given to men in the hope of lowering their blood-cholesterol levels and protecting them against heart attacks. In fact, says the University of Miami's Dr. William N. Spellacy, their effect on cholesterol is still debatable; they seem to increase the proportion of big, "flabby" fat molecules circulating in the blood. The most consistent finding, said Spellacy, is that increased estrogen levels cause increased blood levels of triglycerides, the complex, fat-containing molecules involved in atherosclerosis...
...tone of your recent article on the dangers of cholesterol [Jan. 10] shocked me. The ultimate civil liberty in a democratic society is the power over one's own life and death, and I cannot see why the Government should restrict cholesterol any more than it restricts equally "lethal" alcohol and tobacco. Let us have a program of education, by all means, but allow us to "choose our poison." You may have nicotine, and I'll take bacon and butter...