Word: chording
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Dates: during 1990-1999
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Even in those days, GM was spending $2 million to $3 million a year to fight trademark-infringement cases on the periphery of its main line of business, trying to rid the market of unauthorized Chevy baseball caps and Corvette T shirts that were obviously striking a chord with consumers. That's when it hit Enborg that it would be easier--and more profitable--for the automaker to meet the obvious market demand for those goods itself by licensing its brand names to handpicked manufacturers. Today, GM has more than 1,200 licensing agreements generating annual revenues of $1.1 billion...
Even if Rumpus' toy line strikes adults as gross, it has struck a chord with children, driving revenues from $1 million in 1997 to an estimated $15 million this year. More important, Rumpus represents the kind of fun-first, marketing-second approach to toymaking that has become alien to America's corporate giants Mattel and Hasbro, which together control about 30% of the toy business. The corporations instead scheme to recoup their nine-figure licensing fees for movie characters by filling the pipeline with action figures...
...train may be harboring thoughts of man-anguish chaos certainly disturbs me. I think I may prefer an abstract Mr. Willis shooting down the entire world than this haunting - and scarily authentic - perception of my American yuppie. This new analysis of men, however, plucks an uneasy chord in evangelical Hollywood; that the average man might have a much blacker psyche than South Park suggests. Perhaps we women really should learn to share our Lifetime...
...from blackest comedy to fiercest tenderness and all the bathos in between. It feels like there is a great deal here, and it's presented with extraordinary ease. I found my reactions changing even as I watched the film unfold. It works like lightning: it never strikes the same chord twice...
...became involved in the movement when she heard about ESAC as a sophomore. She became heavily involved with the Academic Affairs Committee in the spring of 1998. She says that although the movement struck a positive chord with many students, "it takes more than support to run an organization...