Word: chou
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Dates: during 2000-2009
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Princeton’s program began its eight-week intensive program in 1993 with close to 100 students. Last year, 140 students participated, according to Chih-p’ing Chou, professor and director of the Chinese Language Program at Princeton and director of Princeton in Beijing...
Marketing Maestros Silas Chou and Lawrence Stroll...
Luxury quotient: If $10,000 crocodile handbags are on your shopping list, then maybe Stroll and Chou can turn Asprey into the next Hermes. Asprey is, after all, the place where Queen Victoria once bought her Christmas presents...
...Chou and Stroll have grown confident in their ability to predict changing consumer tastes and then to satisfy the new appetite. It sounds simple, but just how do you dress 100 million Americans? "Every generation of consumers has a specific taste," says Chou. "In the '80s it was Waspy, which is what Ralph Lauren delivered. Then in the '90s the urban and street look took off, and Tommy Hilfiger owned that. Today the consumer is swinging back. They want smart casual...
What's interesting is just how calculating Stroll and Chou are about this launch. Time was, a fashion designer would land on Seventh Avenue and either strike the right chord or strike out. These days, no one can afford to be so haphazard. After picking their designer, Stroll and Chou targeted four department-store chains where they saw a void in the designer better market--including Federated, May Department Stores, Saks Inc. and Dillard's. Then they signed several licensing deals including watches and men's suits, shirts and ties. To prevent the stores from cherry picking, they made...