Word: chou
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Marketing Maestros Silas Chou and Lawrence Stroll...
...belts, shirts, eyewear and watches. "Kors has partnered with people who are very smart and very successful," says Janice Kaplan, executive vice president of ready-to-wear at Federated Department Stores, the retail giant that will feature the line in Bloomingdale's, Macy's, Burdines and Bon-Macy's. "Chou and Stroll know how to market. Look what they did for Tommy Hilfiger. Before them he was a total unknown...
...Chou and Stroll have grown confident in their ability to predict changing consumer tastes and then to satisfy the new appetite. It sounds simple, but just how do you dress 100 million Americans? "Every generation of consumers has a specific taste," says Chou. "In the '80s it was Waspy, which is what Ralph Lauren delivered. Then in the '90s the urban and street look took off, and Tommy Hilfiger owned that. Today the consumer is swinging back. They want smart casual...
...secret of their success is the combination of Chou's manufacturing power--his family owns Novel Denim, one of the largest suppliers of textiles, sweaters and yarns in the Far East--and Stroll's keen knowledge of international distribution, product development and marketing. With Hilfiger, they were able to use manufacturing muscle to lower prices below those of competitors like Ralph Lauren. They also invested millions of dollars in advertising, flooding international markets with Hilfiger's name and attracting a trend-setting young urban crowd to the brand. In 1992 they took the company public with one of the industry...
What's interesting is just how calculating Stroll and Chou are about this launch. Time was, a fashion designer would land on Seventh Avenue and either strike the right chord or strike out. These days, no one can afford to be so haphazard. After picking their designer, Stroll and Chou targeted four department-store chains where they saw a void in the designer better market--including Federated, May Department Stores, Saks Inc. and Dillard's. Then they signed several licensing deals including watches and men's suits, shirts and ties. To prevent the stores from cherry picking, they made...