Word: chouinardã
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...with respect.The future founders, chairmen, and chief executive officers here on campus would do well to learn a little from Chouinard. Companies do not have to be all about lower marginal costs and higher profits—they can also be about their people and the ecosystem. And if Chouinard??€™s business model ever sounds dubious or runs contrary to what you learned in Ec 10, just open your closet and take a long look at your Patagonia fleece jacket.Unfortunately, Chouinard??€™s nuggets of entrepreneurial wisdom are buried within 260 long pages of hackneyed stories...
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