Word: chouinard
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...campaign coverage for NBC and completed a documentary on global warming in 2006. Covering the environment isn't a fad for Brokaw - the South Dakota native is a longtime outdoorsman, often fly-fishing near his home in Montana and hiking with green friends like Patagonia founder Yvon Chouinard. The former NBC Nightly News anchor just finished a new climate change documentary - Global Warming: The New Challenge with Tom Brokaw - which airs on the Discovery Channel on Mar. 18. Brokaw spoke to TIME in New York shortly after his return from a biking trip to Africa. Apparently semi-retirement...
...ways of doing business, and not just in the environment. You can have fresh thinking during a crisis: how can we help the environment and save ourselves some money. Packaging is a perfect example. It makes me crazy to buy two Advil in $40 worth of plastic packaging. Yvon Chouinard, who runs Patagonia, is one of my close personal friends and a big environmentalist. He tells a wonderful story: he wanted to sell underwear without any packaging. I said, 'You'll go broke!' But he just put a rubber band around it and sales went up 35%. He uses that...
...uneven new book, “Let My People Go Surfing,” Yvon Chouinard proudly boasts that the outdoor gear company he founded, Patagonia, has managed to “challenge convention wisdom and present a new style of responsible business.” Unlike the stereotypical evil business, Patagonia has managed to do “good things and make a profit without losing its soul,” Chouinard writes. This prophet of responsible capitalism promises to explain how he broke the rules and won.And the lessons are there. For instance, Chouinard stresses the importance...
...Chouinard can work himself into a lather of pessimism and rage at environmental abuses, yet he is personally content, and he has good reason. His Wyoming house, about a mile from where we are fishing, is one of his three residences. The other two are on the California coast. On a whim, he can board a plane to British Columbia in search of brown trout and steelheads. Having accumulated a fortune, "I do what I want to do," he says. He wishes the same for his employees, who often refer to his "Let my people go surfing" speech, in which...
...with cheer and curiosity, was his partner when they started out living under benches in their shop to save on rent. And she is his partner today in the good life, which is expensive but not lavish. The house at Jackson Hole is small, done in comfortable rustic sloppy. Chouinard seems a little ashamed of having so much, though he has less than he could have. He has no stocks, only a checking account. He admires the Native American potlatch ceremony, in which the host would give away everything he owned...