Word: chow
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...there is a little of the gourmand in every dog and cat, and last year they spent $52.5 million to advertise their argument more than 80% of it on television. Accounting for some 75% of the advertising dollars were: General Foods (Gaines and Top Choice-$11.5 million), Ralston Purina (Chow-$11 1 million), Quaker Oats (Puss 'n Boots Ken-L Ration-$9,000,000), Carnation (Friskies-$4.2 million), and Liggett & Myers Tobacco Co. (Alpo-$4,000,000). Ten years ago, the entire industry spent only $21.2 million on advertising...
...involved even deigned to take notice when Agatha Christie's comedy-thriller, The Mousetrap, passed its 6,000th London performance last week (v. a measly 2,238 for former British record holder Chu Chin Chow). Since opening night in 1952, more than 2,000,000 people have bought tickets to the tiny (435 seats) Ambassadors' Theatre, and 97 actors have peopled the play's eight roles. "Just about everybody in England has seen it except the Queen," says Producer Peter Saunders, "and she thinks she's seen it." Author Christie, 76, has given no interview...
Creator of the campaign is Hollywood Humorist Stan Freberg, best known for his takeoffs on Dragnet and his Madison Avenue musings on behalf of Chun King chow mein and the United Presbyterian Church ("The blessings you lose may be your own"). Besides newspaper layouts, Freberg's program includes patter from stewardesses (on landing: "We made it! How about that?"). It also features hot-pink lunch pails which are distributed to passengers and contain such items as a handkerchief-size child's security blanket, which the stewardess demonstrates by rubbing it against her cheek. Freberg plans to paint...
...Chow's ambition, fired by government support, stretches far beyond the confines of the China Sea. He would like nothing so much as to return in one of his own airline's jets to America's West Coast, where he spent his youth working in his brother's grocery store. "I intend to have a transpacific flight around 1970," he says. But Chow is not alone in seeing the potential riches of that route. In Washington last week...
Civil Aeronautics Board was in its second month of studying requests by 18 U.S. airlines to fly the Far East route, currently dominated by Pan Am and Northwest Orient Airlines. At stake for Chow and the 18: an estimated billion dollars of total annual air fares...