Word: chris
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Dates: during 2000-2009
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...Airbus, the message of Boeing's 787-10 is clear: "The fact that the airplane is on the drawing board today is an accolade to the competitive threat from the A350-1000," says Chris Jones, vice president of marketing for Airbus. Qantas has placed 65 firm orders for the 787 and has the option of 20 more. But an Emirates spokeswoman says the airline is still undecided over the 787 or the A350. Emirates is the largest purchaser of the A380, at 55 orders...
...game's leading role, to map their own faces onto that of a blank protagonist. "If he takes off the helmet, he should be you," says Marty O'Donnell, Halo 's audio director. "I mean, that's the big deal. Taking off the helmet is unacceptable." Engineering lead Chris Butcher agrees: "It's your experience. You have to be able to pour yourself into that icon." When nongamers look at the Master Chief's helmet, they see a forbidding, anonymous mask. But when gamers look at it, they see a mirror. They see themselves...
...hush-hush Halo spin-off project, and he has signed on to produce a Halo movie (though a deal with Fox and Universal fell through last year). "When we were launching Halo 2 , you'd spend half your meetings with brands educating them on the video-game business," says Chris Di Cesare, director of creative marketing at Microsoft. "People still thought, 'Ah, it's this thing for kids.' Now my partners are Pepsi, Burger King, Pontiac, Comcast. And it's not me selling them anymore." There's an opportunity, in other words, to decloak the Halo subculture, to turn...
...vote, five points ahead of Hillary Clinton and seven ahead of Barack Obama. This latest TIME Poll of 519 likely Iowa Democratic caucus goers finds that, among the so-called "second-tier" candidates, Bill Richardson has 11%, with Joe Biden at 5%, Dennis Kucinich with 2%, and Chris Dodd at 1%. (The Poll was conducted August 22 ? 25, 2007. The margin of error is approximately +/- 5 percentage points...
...opening of T5, as the new terminal is known, should also help tackle another of BA's weaknesses: its much-criticized hub. "BA has a fundamental challenge none of its European peers suffer from," says Chris Avery, an airline analyst at JPMorgan in London. "Heathrow is stretched to its limits." Conceived for 45 million passengers a year, it now sees almost 70 million annually endure its crowded terminals and snaking lines. Airlines wait longer for gates to clear, and creaking baggage-handling equipment is prone to breakdowns. Though it can't ease runway congestion - Heathrow's "Achilles heel," says Avery...