Word: christmases
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Dates: during 1970-1979
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And buy the million other Sesame Street products. Oh boy! And then we can watch Captain Kangaroo. And Mr. Rogers. And watch the picture on the screen fade into a little tiny dot and then linger on forever before finally dying. And dull. So we'll watch the Christmas tree...
Everyone knows about Christmas T.V. Cartoons about wounded deer, heartscalding specials, "special episodes" of sit-coms all proliferating in nauseating abundance. But many don't know the best part about Christmas on the tube.
The best part is the soaps. The soap opera Christmas season begins as soon as the World Series ends, and it proceeds in a hysterical fashion for three more months, milking the advertisers' good cheer for every last dime. Turn on a soap in the last quarter of the year...
And that's what Christmas is all about, isn't it? Television lives off the advertisers and advertisers live off the Christmas season. And since Christmas does not come during the "sweep" weeks--the times when the Nielsen ratings determine the prices for advertising time--the networks just let loose...
Advertisers want the kids most of all. And how do you get kids? Cartoons! Right gang. Now if you all get in a circle, I'll give you the names of some of those too-sweet 'toons. Dec. 19th at 8 p.m. on CBS is Dr. Seuss's "How the...