Word: chrome
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Dates: during 1930-1939
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Five years ago smart, eccentric Irving Salomon, president of Michigan City, Ind.'s Royal Metal Manufacturing Co., looked at his annual business (manufacturing chrome-plated metal tubular furniture) and found it about right: $100,000 profit on $1,500,000 gross. He decided to hold it right there, to take no business over that amount, never to be lured into the risks and discomforts of expansion. Through Depression II there were no layoffs at his $580,000 plant. And every year since 1934 Royal's net has just topped...
Packard styling appears unchanged from last year except for narrower radiators with rounded edges and more chrome grille work. Four lines (two of them brand new) are priced $20 to $100 lower this year at $867 to $6,283. The new 160 & 180 (eight cylinders, 160 h.p.) replace the Super Eight and Twelve. Shop talk: big gains in power-to-weight ratio...
Willys, licking its chops over an impending $2,500,000 RFC loan, has slicked up its two series (Speedway and De Luxe) this year with deep-skirted front fenders, a beltline chrome strip from front to back. All by itself in the ultra-low field, Willys has dropped its prices 12% to $495 to $620. Improvements: New-type soft springs with rubber-lined clips, counterweight crankshaft, automatic carburetor...
This week U. S. assembly lines were clogging in several bottlenecks. > Textiles, paper, paint, steel, drugs and other industries dependent on imports faced a possible contraction, no immediate expansion of supplies. Raw wool, silk, pulp, shellac, vegetable oils, tin, chrome, tungsten, manganese, quinine, menthol, camphor, narcotics, are among materials which reach the U. S. by trade routes jeopardized...
...Used in soaps, chrome tanning, optical glass, electroplating, photography and, above all, fertilizer. Originally potash was obtained from wood ashes. Now it is obtained more economically from mineral deposits or extracted from very salty water such as the Dead Sea being highly soluble, it is not found in surface deposits except in deserts...