Word: chrome
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Dates: during 1940-1949
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Langs thought up the stick-on bra when his wife complained that she could not get an even tan in a bathing suit. Last May, after lengthy experiments, he put the adhesive cups on sale. He expected the bra to be just a sideline to his business of chrome-plating grilles for autos, and hired two girls to fill orders in the basement of his home. The orders poured in so fast that he had to hire 43 more employees, rent the entire floor of a warehouse. Many orders remained unfilled for weeks...
...Foals. Calumet Farm, 1,038 acres of grass and white fences, five miles west of Lexington, is a rare gem among the bluegrass country's jeweled horse farms. The white, red-trimmed barns with dormer windows are quaint and comfortable looking on the outside, elegant and modern inside, with chrome handles on stall doors, chrome saddle racks, cork-brick floors and pine-paneled walls. Although 55 persons and 140 horses inhabit the farm, the place is so carefully kept that it gives an impression of never having been used. But Willow Run has nothing on Calumet's production line...
...market in cars fast approaching, K-F's General Manager Edgar Kaiser, Henry's nimble-witted son, knew he had to get his costs down somehow. Last week, he announced a $2,088 utility car, $136 cheaper than other K-F cars (it has no chrome and fewer frills). The utility car is a combination car and truck which K-F hopes to sell to small tradesmen, farmers and sportsmen. The rear seat folds into the floor and there is a station-wagonlike gate in the back...
...Chrome plating and glass bricks are invading Harvard Square in accordance with a master plan to create and maintain and important business center more inviting than the Central Square locale...
...among the Lincolns and Cadillacs, the British Bentleys and Rolls-Royces, the Italian Alfa Romeos and Isotta-Fraschinis. But France had a luxury car of her own in Saoutchik's elegant, hand-built models: the light grey Delahaye, whose front fenders are bisected by mirrorlike wedges of gleaming chrome (price: about $17,000 in France); the white-upholstered Talbot-Lago. Saoutchik had orders for six cars from...