Word: chrome
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...Chrysler's strategy "to combat sales slump" is splashier trim and more chrome. How unrealistic can they get? What they ought to do is rip the nasty stuff off their monsters and cut prices...
Smith: That's good to hear. They've always been good under the hood. Right now it's those damn fins and all that chrome that's bothering people...
...week told the Advertising Federation of America. Said Cheskin: The entire attitude of the American people towards "ostentatious ornamentation" has changed drastically in the last few months, especially in cars. "As recently as last year, our tests showed that people reacted favorably to elaborate ornamentation, gaudy color combinations and chrome trim on cars and other steel products. The recent studies show that people are reacting unfavorably to such functionless frills...
...Says Researcher Cheskin: "The sober look, the dignified form, the basically functional gadget, the single color or truly two-tone color. Useless gadgets do not appeal to the 1958 shoppers and will appeal to the 1959 and 1960 shoppers even less. The jukebox effect will disappear. Elaborate ornamentation of chrome and multiple colors will be discarded. Finally, consumers are also beginning to resent forced obsolescence. When yearly fashions were limited to women's apparel, there was almost universal acceptance. The public did not resist the yearly car design changes. Then other hard-goods makers began planned obsolescence. Perhaps this...
FLASHY CARS are on the way out, says G.M. Styling Veep Harley Earl. G.M. surveys found that 50% of motorists want less chrome (v. only 15% in past), "so now we are deleting chrome as fast as we can." Almost all future cars being shown by G.M. are in one color...