Word: chrome
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Dates: during 1950-1959
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...woman buys the car -and she wants something called "style," a demand that keeps Detroit's automakers peering far into the future. For a report on the little-known group of specialists who put the style in Detroit's new models, see BUSINESS, The Cellini of Chrome...
...song to the U.S. public. Out came a whole fleet of new cars in a blizzard of announcements promising "jet intakes," "bubble windshields," "flight-pitch transmissions," "Marauder engines"-even an ICBM look. There were downswept snouts, upswept fins and outswept taillights ; all were ablaze with dazzling colors and gleaming chrome brighter than any Christmas tree. Sighed a Detroit secretary, rapturously examining a trailerload of new 1958s; "Chrome is my favorite color...
...like its country. "People want big things.'' says Walker. "They want big clocks, for instance. If people have a choice between a big clock and a small clock that both cost a couple of dollars, they'll get the big one every time." As for chrome, Ford has offered a stripped-down series for years, but fancier, more expensive series outsell it by a wide margin...
...ships. In the air age, we were powerful because we had airplanes. Now the Communists have established a foothold in outer space. It is not very reassuring to be told that next year we will put a 'better' satellite into the air. Perhaps it will even have chrome trim and automatic windshield wipers...
...Australia, Indonesia, Burma and Thailand. He said he can raise $200 million if the mining ventures pan out. Among the possibilities: a $7,000,000 to $9,000,000 deal with Bulent Yazici, executive vice president of Turkey's Industrial Development Bank, to build Turkey's first chrome-plating mill...