Word: chrome
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Dates: during 1950-1959
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...supersalesman or financial whiz. He came up as an oldtime, dirty-fingernail mechanic, who still loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced (from $1,925) Lark. The results: S.P. has produced 126,000 Lark '59s (v. 50,000 Studebakers of all kinds a year ago), lifted first-half sales to $210 million (v. $71 million), earned $12 million (v. a first-half '58 loss of $13 million...
...weekend familiarity with burnt sienna and chrome yellow, Sunday Painter Dwight Eisenhower is an uneasy critic of other people's artistic output-especially when it includes political undertones. Last week at the presidential press conference, Maine Newshen May Craig asked Ike's opinion of the art section of the American National Exhibition in Moscow, which is, somewhat belatedly, being scrutinized by the House Committee on Un-American Activities (34 of the 67 artists represented, the committee charged, "have records of affiliations with Communist fronts and causes"). Ike's answer was rough going...
...days and finally set the roof on fire. Now when a fire breaks out in a sculptor's studio, it is more likely to be caused by an unwatched oxyacetylene torch. The material may still be bronze, but there is an added glitter of stainless steel, phosphor or chrome. The great difference is that Cellini produced in bronze a famous Perseus; today's sculptors too often end up with a glittering space divider or macabre wall hanging. Startling and even elegant as such modern objects can be (see color pages), they tend more to snag the imagination like...
Merritt Parkway pictures the intersections in a way to give a highway com missioner a nervous breakdown, but the sense of speed, flashing chrome and areas of green peripherally seen, are all there. Palisade, with its sudden dropoff into a blue void, recalls De Kooning's own sense of vertigo when he looked down from cliffside Palisades Park to the Hudson below...
...Three themselves. "They are," says George Romney happily, "my best salesmen." The Big Three have used every device of the designer's art and the engineer's skill to make cars steadily bigger, sleeker, more luxurious, almost self-operating. Surrounded by soaring fins, dazzling in their chrome, perched behind an engine of steadily, growing power, the U.S. driver had what Detroit says he wanted. But was he happy...