Word: chrome
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Dates: during 1950-1959
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chopped, The headers were chrome, and the axle...
Other independents fumbled around with their styling and interiors; technical improvements were either minor or non-existent. Kaiser for example changed hood ornaments and tacked a chrome-plated tire case on the rear. Studebaker dropped its needle-nose, and Nash swapped its bathtub body for one designd by Italy's Pinin Farina that couldn't help being an improvement...
...original advancement, though, an efficient overhead valve six and a long overdue overhead valve eight for the Lincoln line. But the Mercury is, perhaps, more typical of '52's cars with only a slightly modified essentially thirteen year old engine but sporting various types of chrome slashes and strips and a completely superfluous fake slot running across the hood...
Closer to the heart, the new 1952 motorcars were being unveiled in a thousand showrooms across the land. Thoughts of steel shortages and skyrocketing prices went glimmering in the dazzle of chrome and the razzle of the "jet scoop hood," the "Quadri-Jet carburetor" and that glassy monument to planned frustration, the hardtop convertible. "It's loaded, so be careful," pleaded the Cadillac ads. "There's more power in that dynamic engine than you'll ever need-except for the rarest emergency...
Many a once-tight raw material was becoming plentiful. This week NPA decided there was enough chrome stainless steel to drop priorities on it, also planned to end similar controls on five other products...