Word: chrome
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Dates: during 1950-1959
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...bromide. In John Patrick's play, a consistently unsuccessful priest named Brother Juniper comes with his niece Rosita to Santiago de Gante, a Mexican village devoid of faith. At first scorned by the populace, Juniper restores the Catholic Church by wresting the town's people's patron saint, a chrome-plated cowboy called Santiago, from the evil General Braga, who runs a resort for the "canape-eaters" where a monastery once stood. Rosita, meanwhile, falls in love with Pepe, the local atheist, and accepts him when he finally sees the light...
Cross Section. When he concluded his state paper on U.S. hopes for a prosperous, free world, the President took a chrome steel spade that was inscribed: Here, in the Heart of America, Dwight D. Eisenhower learned the Lessons of Youth which shaped his rise to stalwart leader and fearless fighter for the rights of man in the era of liberty's greatest trial. He drove the spade into the ground and turned over the first pile of Abilene earth on the plot where the $3,000,000 Eisenhower Library will stand (said he, when photographers asked for the inevitable...
...Helps Business." Who will buy the compacts? Detroit, which prides itself on having market surveys to answer almost any sales question, this time is stumped. Buyers have been unpredictable and have shown a notable disregard of polls telling them what they should like, especially that they liked bigger, chrome-decorated cars. Detroit guesses that the compacts will appeal particularly to people on tight budgets. But it is not certain, since consumers no longer buy cars to match their pocketbooks. Most buyers of the low-cost foreign cars and of the Rambler and Lark come from higher-income brackets...
...This Is It." Perhaps the most remarkable thing about the Corvair is the way Cole designed it and sold the idea to General Motors. He put the Corvair wheels in motion way back in 1952, a most unlikely time. Detroit then was riding a crest of chrome, and it looked as if anyone who bucked the trend to bigness would get honked right out of the industry. Henry Kaiser's chromeless little Henry J. was a flop. Romney's Ramblers were losing money. Just a few years before, Chevy had started to tool for a compact model...
...about 100,000 air miles a year. He has won their respect and hearty backing by listening to their problems, trying to correct one of their big complaints-poor assembly-line workmanship. He likes to inspect the Chevies in showrooms and on the lots, peers under hoods, checks the chrome, looks hard for water leaks. On occasion, he has flown in a team of engineers from Detroit to replace all faulty parts. Time and again, dealers give him their highest possible accolade; they bubble that "when Ed Cole talks to you, he makes you feel like you're talking...