Word: chrome
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Dates: during 1960-1969
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While big business surges to new profit records, the nation's 300,000 small manufacturers complain that the boom is passing them by. Most share the lament of Chairman Glenn H. Friedt Jr. of Detroit's United Platers, Inc., which handles chrome plating for the fast-moving automakers: "I find it embarrassing to admit that this year is no better than last year." Worse yet, Dun & Bradstreet reports that 87% of the nation's 15,800 bankruptcies last year were small businesses, i.e., those with liabilities of less than...
...company spent months experimenting before it was convinced that it could mass-produce stainless steel blades of uniform quality; the chrome carbide particles in stainless steel make it more difficult to sharpen than the carbon steel that is used in most razor blades. Gillette will produce its stainless blades in a new $10 million addition to its Boston plant, which is capable of producing more stainless blades in a week than the 7,000,000 exported to the U.S. by Wilkinson last year...
...within G.M.'s hotly competitive divisions: its wide grille resembles a '63 Oldsmobile F-85, its gracefully curved fenders and trim roof Pontiac's high-priced Grand Prix; the main contribution of Chevrolet designers is a squared rear deck and a taillight arrangement split by a chrome strip. But the Chevelle is wedged in between the compact Chevy II and the standard Chevrolet, and is so attractive a rival that it may steal some sales from both. It will come in eleven models ranging from a convertible to a station wagon, is only 16 in. shorter than...
...Crack in the Picture Window; The Insolent Chariots), might seem an improbable chronicler of this episode in wartime bravery. For many readers, his superslick style and self-confessed "literary license" ("Dona Carmen looked up at Fertig, the candlelight glinting in her dark hair") is about as fitting as chrome brightwork on a Jeep. Nonetheless, working with official records and with Fertig himself, who lives today in Colorado, Author Keats has produced a compelling and rewarding tale of endurance and character...
...latest thing for your car is a built-in tape recorder. The Beverly Hills are already full of them-transistorized, chrome, four-speaker, stereophonic cartridge models, activated by the car battery. Frank Sinatra's Riviera has one. So have such clan wagons as Dean Martin's Corvette and Peter Lawford's Ghia. Tape recorders also make a sound like Muzak in James Garner's Jaguar, Red Skelton's Rolls and Lawrence Welk's Dodge convertible...