Word: chrome
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Dates: during 1960-1969
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...founders of the Bridge were largely self-taught and at first they tended to paint rather alike. They all did carmine-red houses, crimson trees, ultramarine roads, faces that were part chrome yellow and part cobalt blue. They had no liking for the impressionists, who saw a pear in a bowl as having many different shades of green. "For us," says Heckel, "it was a green pear-bang-in a red bowl." They also scorned impressionist garden paintings that "could just as well have been shifted a few yards to the right or left in the choice of the scene...
Critics say that the common standards enforced are apt to be low ones, and blame franchise operations for both the bland sameness of food and service and the repetitive look of the neon-and-chrome shacks and stands that dot the nation's roadsides. The U.S. Justice Department argues that the parceling out of exclusive sales territories by franchisers violates the Sherman Antitrust Act. But franchising won a key legal victory this spring, when the U.S. Supreme Court reversed a lower court's judgment against exclusive franchised territories. The case, which returns to a U.S. district court...
Speed Line Chrome. The bucket seat is everywhere; Cadillac's special Eldorado achieves the ultimate in conspicuous consumption of space by putting buckets in the back, thereby sacrificing an extra passenger for the bucket's thronelike comfort. Racing-style stick shifts sprout from car floors, even when they are really only disguised automatic transmission levers. Tachometers stare from dashboards to dazzle the Sunday driver with precious information as to how many revolutions per minute his motor is delivering. And where car nomenclature once connoted carriage-trade-victoria, brougham, landau-the new names and models now smack of high...
...British might say. Citroën and Renault, Fiat and Hillman, BMW and the Japanese Datsun are adding new inches, new horsepower, and new luxury of interior appointment and exterior trim. Even the Mercedes-Benz 300 SL is tarted up with the same kind of speed-line chrome trim that is the one jarring note on the beautiful, continental-style new Buick Riviera...
...perfect it into a delicate science. G.M. plots its operations department by department four months in advance, budgets man-hours and unit parts down to a fraction of a penny. Under this system, G.M.'s financial men also dog the designers, figure the cost of every bolt, chrome strip and screw, and have unit costs tallied well in advance of final pricing. G.M. thus knows its break-even point precisely: when it sells 2,500,000 units or achieves $7 billion in net sales. In 1962 it sold 2,739,000 beyond that point-and the profit on each...