Word: chrome
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Dates: during 1960-1969
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...among the most conservative people in the world." Curtice himself was not. Reaching into all parts of G.M.'s sprawling operations, he was the prime mover behind the two-tone paint job, the wrap-around windshield, the hardtop convertible. Only rarely, as when he indulged in the chrome-splashing spree that hurt sales in the late 1950s, was he wrong. Right or wrong, he constantly admonished that "G.M. must always lead...
...from Paris to Lyon. Together with Austria and Switzerland, the six Common Market nations offer what is probably the best overall railroad service in the world: a fleet of all-reserved, streamlined European expresses that connect 90 cities, average 70 m.p.h., have stenographers, stewardesses and Silberputzer to keep the chrome shining. Russia also is following the express trend, recently sent a special eleven-car train speeding 109 m.p.h. in a test between Moscow and Leningrad...
Luxurious Functionalism. The '63 cars come in more shapes and sizes than ever before, yet have in common an easily identifiable look. It eschews the finny ostentation of the '50s. There is more sparing use of chrome, and more accent on cleaner lines, giving the new cars a leaner, more angular profile. The '63 look is one of luxurious functionalism...
...space exploration got a setback last week when the $10 million, gold-and chrome-plated Ranger V moon probe ran out of electric power before it neared the moon. The launch was perfect, but the spacecraft's solar-powered electric system did not deliver the necessary juice. After 8 hr. 44 min. of flight, Ranger V went dead. Though it may pass close to its target, it will be able to make no observations. Ten more Rangers are scheduled for the vital duty of exploring the moon by instrument before men try to land there...
...course, the food really is just the same (although prices have been jacked about a nickel an item), and the staff is just the same, but one must lament that the curious compulsion to glow with chrome which has already ravaged so many of the Square's eateries has now extended itself to the one place that was always comfortably ugly, and expansively comfortable...