Word: chrome
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Dates: during 1980-1989
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Harvard did not take home a trophy this time. Gold, silver, bronze--there are only three kinds of trophies. They haven't devised a fourth one. No one wants a chrome--or other unprecious metal--staring out of a trophy case. Better just to forget...
...walks past a 1950s-era filling station and is flabbergasted to see four cheery attendants in neatly pressed coveralls. Like a pit crew at the Indianapolis 500, they dash up to a car and proceed to fill the gas tank, check the oil, clean the windows and polish the chrome...
...WHAT NEXT! What next!" Austin was jumping up and down in destructive glee, a two-inch, 27 ounce steel chrome sizing ball oscillating dangerously in his sweaty palm. All around him in a happy cornucopia of wanton destruction lay the mangled, twisted remains of a tin of cookies, a beer can, a memo board, a squash racket, a small toaster oven and the Sunday Times...
...obsession for buying anything advertised with exclamation points--"Two-inch diameter! 27 ounces!" After three intense hours of academic grundgework--a feat of concentration made more impressive by the blaring conditions forced on us by a merciless stereo--Dave had conceived of a use for the Steel Chrome Sizing Ball. "Boys," he had said, "it's time to relax...
...metropolitan style" of Big Business. Instead of quoting Gothic or Renaissance detail as an indirect sign of quality, the whole tower changed into a business logo, architecture as advertisement -- the archexample being William Van Alen's Chrysler Building, 1928-31, with friezes of hubcaps and wheels, gargantuan winged chrome radiator ornaments and stainless-steel finial...