Word: chrome
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Dates: during 2000-2009
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...Chicken sandwich, the name seems almost appropriate. It's made with white meat, mango chutney, fresh-roasted almonds and a curry dressing. And it's the signature product of Pret A Manger (that's French for "ready to eat"), a chain of spacious, well-lighted restaurants decorated with more chrome than a Ferrari showroom. The Coronation sandwich also fetches a fancy price--almost $7 in the chain's New York City stores--that translates into tidy profits...
...deal A pint-size version of the off-road mountain scooters found in ski resorts, it comes in metallic blue or burgundy chrome, has front and rear breaks and an oversize skateboard platform...
...time when people surrounded themselves with bright colors and lurid patterns. You may need dark glasses to view a Californian field photographed in 1978 (only a few of Eggleston's images have titles), in which mauve lupins are almost lost against a background of chrome yellow flowers under a cerulean sky. And an art deco cinema in Morton, Missouri, photographed between 1970 and '74, is floodlit in green against a purple sunset...
...private sector is investing far more, by building chrome-plated gymnasiums like the The Total Fitness Club in Guangzhou. With two branches in Shanghai already, the swanky chain opened here in December as the first upmarket gym in the thriving capital of southern Guangdong province. "Traditionally, Cantonese would rather spend $600 on dining out than a health club membership," says general Manager Kevin Ng. But in its first six months, membership at the club shot past 1,300; Ng plans to open three more Guangzhou branches over the next two years. "Fitness centers are going to be like karaoke bars...
...Final Fantasy video games have been caring about pixels ever since the series debuted in 1987. These are 60-hour games with tangled epic storylines, each set in a completely different visual universe which usually combines magic and technology, spells and broadswords with the semi-salvaged husks of tarnished chrome machinery. Your character is always a thief or a disillusioned soldier, caught between well-meaning extremists and omnipotent conglomerates on a landscape of moral ambiguity. You play to watch the animation, to find out what happens next...