Word: chrome
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...rebellious sort who did not like his job anyway, disregarded the orders of his superior, Lieut. William Shortt, to get his hair "clipped close from ear to crown, with only a fringe on top of the head"-a haircut variously known as a white sidewall, an Apache, a chrome-dome...
...such as West Germany's Volkswagen, Britain's Hillman Minx. Looking for a share of this market, France's Renault is plumping its racy (up to 75 m.p.h.), efficient (43 miles per gallon), economical (from $1,645) Dauphine. For American tastes Renault splashed the Dauphine with chrome trim, bolstered it with reinforced bumpers. U.S. reaction has been warm. Dauphine found 3,970 U.S. buyers in the first half of 1957, and second-half sales are accelerating so fast that Renault is now sending 140 Dau-phines a day to its 350 U.S. dealers...
Tomtomfoolery. From Horatio Alger, Satirist West moved on to Hollywood, where he had worked as a script writer. Apart from the usual film-colony grotesques, The Day of the Locust parades witless cowboys, actors, emotional cripples, dwarfs and a memorably mindless, chrome-pated sexpot. It ends in madness and violence, like the others-a mob at a Hollywood premiere tramples an artist, who is carried offstage screaming...
...boiling up several hundred sows' ears into "glue" resembling a silkworm's glandular secretion, adding acetone to make jelly, filtering and spinning under high pressure into fine "threads" hardened with chrome alum and formaldehyde, weaving on a hand loom...
Wright's cry was taken up in the 1920s by Germany's bustling, experimental Bauhaus School under Walter Gropius. It was at the Bauhaus that Architect Marcel Breuer designed the first chrome metal chair, whose descendants now populate the land as lawn or kitchen furniture. In Berlin, Mies van der Rohe first developed the cantilever metal chair, went on to produce the famed "Barcelona" chair, designed for his sumptuous German Pavilion at Barcelona's 1929 International Exposition. For the Barcelona chair he used chrome-plated stainless steel, covered the cushions with sumptuous kid leather. Cost...