Word: chromed
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Dates: during 1950-1959
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...Woolworth, where store police direct orderly lanes of purchasers first at the counters, then at the cashiers, finally at the delivery windows. The tourist is not likely to find anything he will want to buy at GUM. In the Metro underground, with its palatial stations of marble and glittering chrome, where escalators move at twice the speed of those in the New York subways, Muscovites seem just as glum and incurious as those in the streets. Many will carry newspapers, but they will not be reading them...
Shortages have grown worse. Chrome-mining firms cannot even get enough foreign exchange to buy dynamite; textile mills have closed because they cannot get funds to import wool tops and dyes. The sinking state of Turkey's credit has scared off foreign enterprisers who might otherwise have taken advantage of Menderes' generous terms for new oil and other foreign investors...
...look designed by Raymond Loewy, in favor of a car that more closely resembles those of the Big Three. President James Nance thinks that an independent auto cannot compete by radical design, must be built to look like other cars. Packard offers minor changes in grille, hood and chrome, and a pushbutton transmission control mounted on the steering post...
Mercury added three new models, including the low-priced, two-door Medalist, with less chrome and decoration. It also upped its horsepower from 198 to 225 on some models, and adopted the Ford safety package: "deep-dish" steering wheel to absorb impacts, crash-resistant door locks, optional seat belts...
RUSSIAN-JAPANESE TRADE has flopped so far. Though Russia and Japan signed an $80 million trade agreement last summer, year-long negotiations have produced only $9,000,000 worth of firm contracts, mostly for Russian coal, lumber, manganese and chrome, in exchange for Japanese wire rope, tugboats and fishing vessels. Reasons for the failure: high Red prices (20% higher than international levels), uncertain delivery and complex payment systems...