Word: chromed
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Dates: during 1950-1959
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...rathskeller of Milwaukee's Jos. Schlitz Brewing Co., a Koda-chrome-Color movie had its premiere last fortnight. The cast included Commerce Secretary Sinclair Weeks, Commentator Robert Trout, and a score of Negro actors. The movie's title: The Secret of Selling the Negro...
...competitive spirit and . . . the physical resources to establish America as an important figure in the racing world. It could have been done in no other way. Detroit, having spent 20 years meeting the public's demand for soggy sponge springing, mush-o-matic drive and steering, and cumbersome chrome bathtub exteriors, is disinclined to risk the reputations of its unwieldy boulevard barges in competition (cheers to Lincoln and similar exceptions...
...changing the scene from monochrome to bunting-bright Technicolor. Mamie Eisenhower and her party walked out on the narrow christening platform. High overhead, perched on a girder, a yard worker sang out, "Be sure and hit it hard. Mrs. Eisenhower." Mamie did. The First Lady swung hard, smashed the chrome-sheathed bottle of champagne expertly against the bow and, as the big green and black boat began to move down the greased ways, she cried, "I christen thee Nautilus...
...Nash-Healey (standard Nash engine, with British chassis and Italian coachwork), and a big, hand-built Cunningham convertible with a long, oval-grilled snout and a racer's body. (Engine: Chrysler V8. Speed: up to 130 m.p.h. Price: $10,000.) As usual, the foreign cars had little chrome, rocket-smooth lines, little room or comfort for passengers. That, believes Curator Drexler, is all to the good: U.S. motorists are too pampered by big cars that do not make them feel as if they were riding at all. A well-designed car, he says, should "restore the motorist...
This theory was meeting violent opposition from the "more chrome on the bumper" boys. Said Navy Secretary Robert Anderson last week at the Marine Corps school at Quantico: "The increasing power of the atomic bomb suggests to me that the need for improvement of the more conventional forms of warfare may well become greater, rather than less, as we approach absoluteness in mass-destruction weapons... It may well be that the presence of such fearful weapons may act as a deterrent to their use by either side. Should the superweapons thus cancel themselves out-and I suggest to you that...