Word: chromed
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Dates: during 1950-1959
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...place as head of the General Motors Research Corp., a vice president's title, a seat on the G.M. board and a fortune estimated at $33 million. For the next 48 years he kept probing, testing-often failing. But his successes included quick-drying paint, chrome metal, ethyl gasoline, a two-cycle diesel engine for locomotives-and more than 100 others...
...protectorates of Nyasaland and Northern Rhodesia to the self-governing colony of Southern Rhodesia. The Central Africa Federation (pop. 7,450,000) is the world's second largest exporter of copper, fourth largest of tobacco-a land dotted with modern cities and rich in asbestos, coal, lithium, chrome and cobalt. But in the stretch of the Zambesi River Valley, soon to be flooded by the Kariba Dam, the Stone Age Tonga tribe still wear porcupine quills in their noses, and in Northern Rhodesia, Barotseland is regularly plagued by gruesome ritual murders. In the whole federation there are only four...
Turin's Valentino Exhibition Palace was ablaze with chrome and bright-painted metal. On view at Italy's oldest and biggest auto show were the pride and joy of the world's automakers: 64 models from twelve nations, including General Motors' opulent Cadillac, Czechoslovakia's tanklike Tatra, Britain's 150-m.p.h. Aston Martin racer. But the stars of the show were not the big, the swift or the beautiful. They were the small, neatly styled economy cars that spark the biggest boom Europe's automakers have ever known. This year the industry will...
...week, well-heeled auto buyers inspected the new $10,238 Mark IV Continental limousine. Priced nearly $3,000 above the top of the 1957 line, a $7,500 convertible, the Continental includes as standard equipment $2,044 worth of accessories and usually optional equipment. These range from a $25 chrome curb-guard molding, up through electric doorlocks ($59.15 for four doors) to dual radios ($152.70 apiece) and dual air conditioners ($440 apiece). When the retractable curved-glass partition between the front and back seats is up, passengers and chauffeur can listen to different radio programs in individually adjusted air conditioning...
Well below the high-fashion class is Simplicity Pattern Co., No. 1 in the field and the only maker that sells nothing else (expected 1958 sales: $20 million). "We work for the girl next door," says President James J. Shapiro. "We want to sell Fords with lots of chrome, not Cadillacs...