Word: chromed
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Dates: during 1950-1959
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...tools and dies needed for a new car, the designer must decide what the public is going to want nearly two years before the car actually comes out. For this reason designers often get caught with their plans down; there was little they could do about the revolt against chrome-and the demand for a small car. Last week General Motors and Ford were experimenting with a radical new electronic machine to make dies that would drastically cut the lead time, make it possible to turn out dies in as short a time as six months...
...doing the consumer a service-and whether they have not strayed too far from the basic principles of mass production. Says Judson Sayre, president of Borg-Warner's Norge Division: "Multiplicity of products is creating a trend toward phony obsolescence. Industry, in trying to create obsolescence with chrome decorations and gadgets, is building monuments to futility...
...Classic Simplicity." Ford teed off by blasting its competitors' "bombastic" styling, showed the press a line of short-finned, chrome-light Fords that offer "classic simplicity" and economy.* There will be greater difference in styling and price among the '593 than in many a year. Ford Division Boss James 0. Wright said the new Fords "series by series will be cheaper than Chevrolet or Plymouth," even though "prices will be up somewhat." Since Chevrolet has dropped its lowest-priced Delray line and Plymouth has scrapped its rock-bottom Plaza, the lowest-priced Ford Custom 300 is expected...
...slow-rolling middle-price range, Ford has lengthened Mercury's wheel base 4 in. The car will move out during November, much sleeker, with less chrome than the '58 Mercury. There will be 35% more window space; instrument panels have been moved forward 6 in. for greater legroom. Ford's Edsel and Lincoln will get minor facelifts. About December the company will bring out a hybrid Ford with the body of a Fairlane and the roof of a Thunderbird. Called the Galaxy, it will sell for somewhat more than the '58 Fairlanes, which ranged from...
General Motors' Oldsmobile, out this week, is also much cleaner than the chromy '58 that sold best of all middle-priced models. Pontiac expects a banner year because it cut prices by some $200. At the top of the line, G.M.'s Cadillac has less chrome and more of a sweeping rocket shape than the '58, is priced al most exactly the same-from $4,475 to $12,000 for the Eldorado Brougham...