Word: chromed
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Dates: during 1950-1959
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Though introduction of most other models was days or weeks away, dealers teased buyers by surreptitiously showing off pictures of the '59s. Most of them have cleaner lines, less chrome. Trusted customers and fleet buyers even were allowed to snatch glimpses of the cars. In Chicago one major Chrysler Corp. dealer looked the other way while visitors tiptoed into the rear showrooms to peek at the new models. Almost all dealers were well ahead of last year in specific orders, figured that the growing recovery in the economy will keep sales improving. Dealers also look for a sales boost...
...Take the argument over chrome. People said they didn't want chrome. But in a good year we loaded the cars with chrome, and they sold extremely well. In many of these areas it is as much an art as a science to design a product that will sell. The successful corporation is the one that masters the art as well as the science...
...same questionnaire, however, each man was asked what kind of car his neighbor wanted. Unfailingly, he reported that the man next door panted for a garish, lavish, multicolored hunk of chrome. The company declared large dividends by producing a car for the neighbor...
...basis of this study, the Iranian government hopes to persuade private enterprise to help finance port installations, mining of coal and chrome, and agricultural projects. "A very conservative guess" of the sum involved for the planning: up to $100 million...
...Restyling is widespread (at a total cost of $750 million). Main points: The fins win; they stay, flaring upward and outward. Chrome will be a little less glittering, and hung on cars stretching wider, lower and longer than any before. ¶ The horsepower race is apparently over; increases will be generally small. ¶ That much talked about "Detroit small car?" At least a year away, though there may be a push on six-cylinder economy models...